12 million words … and counting!
This is a small sampling of what I’ve written over the past few years. Click on each heading to read the full text. Like what you see? Contact me to view my resume or discuss freelance projects.
Awareness Campaign
The “Memorable Logo” campaign was born through brainstorming with a designer. The campaign goals were to create awareness for KSL Jobs and showcase the different employment opportunities on the site. Assets included outdoor billboards, display ads and Telly Award-winning videos. I developed the concept for the videos and wrote the scripts.
Video Script
Magazine Article
In addition to writing articles for multiple issues of Overlook Magazine, I was the managing editor for Fall 2021 issue. I was also the managing editor for two issues of Silver Lining, a publication dedicated to the well-being of older adults.
Marketing Emails (short form w/GIF)
Marketing Email (long form)
Direct Mail Postcard
SEO Articles
| LISTICLE Bryce Canyon in Winter: 5 Things to do in Hoodoo-ville | ADVERTORIAL EVENT RECAP Behind the Wheels of Fairview’s Souped-up, Sold-out Demolition Derby |
| INFORMATIONAL Silicon Slopes: Greatest Tech on Earth | B2C BUYING GUIDE How to Choose Mountain Bike Gear |
| FIRSTHAND EXPERIENCE Awesome Ad-VAN-tures Through Utah’s National Parks | B2B BLOG Chicago Northwest: Planner, Meeting Planner |
Brand Merchandise
Digital and Print Ads
The “For Rent” campaign concept needed to appeal to multiple demographics, yet have a cohesive look and feel. I crafted a message that concisely communicated the platform’s benefits and worked on every ad size, from display block ads to outdoor print billboards. Other assets I wrote for this campaign included emails and audio ads.
Case Study
Landing Pages
Product Descriptions
Category Description
Brand Story
